While I understand your point, the whole point of FIRST is to bring all of the non-FIRST people together with us FIRSTers. If we separate them from everyone else, it'll be like "Here's where the FIRST people go, and here's where everyone else goes". That's not supposed to sound bad, in case it does. Don't separate the new people. Embrace them. Show them the wonders of FIRST. For all of us who joined robotics in High School, how did you feel, the first time being involved in a FIRST group?

Our goal is to make the spectators feel like that. That rush you get is just what we need everyone who visits a FIRST competition to get, and that's not going to be accomplished by separating them from the people the most excited about it.