Learn from the
masters and the
wannabes.
Visit as many competitions as you can - FRC, FTC, FLL, VRC, official, offseason, whatever.
There are lots of offseasons out there already, we can always use more. Get in touch with those that run the current events, see what they feel they do well and what they feel they can improve.
Get in touch with
FIRST; let them know and see how they can help.