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edit: I personally don't 'get it' on this issue of plays, skits, costumes, etc. It doesn't have anything to do with answering the Chairman's questions, it doesn't address what you are doing as a team to support FIRST core values, and is a big distraction. imho.
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Sometimes costumes/themes can connect your essay, presentation and video all together and make it more interesting for judges to watch, as well as make it more memorable.
For example, the first year that The Killer Bees won the Chairman's Award, their theme was sort of Discovery Channel-ish. The students borrowed uniform shirts from Rainforest Cafe (who were very excited to support us) and their presentation was done in goofy accents as if they were explorers or safari guides who were looking to discover the secrets of the Killer Bees' hive. It was really cute, fun, but also educational. The video was similar, giving a small tour of our shop area while explaining some of our team's values.
Last year one of our students wore his Boy Scout uniform because one of our main activities was working with Boy Scouts to teach them how to earn their Robotics Merit Badge.
Costumes, skits and themes can be very appropriate when linked together and used in a way that makes sense to your team.