I was in a hurry with my last post, had to run off to a team meeting
You want to know the story or the slogan you want to portray to you audience before getting to your storyboards.
To do this, there are many methods, The way I like to do it is this..
we get down whatever pops into our heads when we are thinking about the required topic (what FIRST means to us)
then we try to expand the favorites of the bunch into actually scenes or stories that could be the basis for our animation
THEN we do the finer details of the story, and then storyboard.
Storyboarding
Not too simple, but not overwhelming detail, you want to give your animators a good idea of what you want them to do, but too much detail can limit their own creativity. also, too much detail takes VERY long to draw out
I'd recommend using note cards because it allows you to move scenes around, you might have different camera angles of the same area so this way you can easily mess around until you find one to your liking.
sorry for such a long post
-Riley