Along with the fit of the college, you should look at what you are planning on doing in college. If you join the robotics club, it looks pretty good if you're going into robotics. It also matters what kind of degree you get. A Masters in a state school is better than a bachelors at a private university.

tl;dr: The way to become successful during/after college is to find a college that you like, involve yourself in the college, and go for higher degrees. Achievements > School rep.