See my post #11 in
this thread for a brief discussion on how SPAM used its scouting method (the paper discussed in the thread) to make its decisions. I'll see if I can get them to post their completed spreadsheet to compare their data with 2377's data.
It's important to note again that your team's win-loss record and ranking have no bearing on detailed scouting; if you are performing then you will get recognized. Equally as important in marketing yourself is to be able to explain problems you have had and what you have done to correct them throughout the competition. The fact that 16 had run OK after they changed out a radio was a really big deal to us.
One other thing that came up in our discussions was robot construction; to get through division and championship elimination matches your robot is going to take a beating. Some teams got moved down on the list because of observations that their robot wiring and construction looked shoddy and we were concerned that they wouldn't last the battle. Not such a big deal at regionals but a huge deal when you're looking to go all the way.