Pretty cool that it's getting all of these views. I would recommend putting up a link/annotation to a promo video of first. That way people can actually see what it is, in addition to the link you already posted to a more exciting match.
One of the Morgan Freeman videos would probably be good.
2011 Promo:
http://www.youtube.com/watch?v=i1QyM9WTF18
Championship Invitation:
http://www.youtube.com/watch?v=L6kPyN4DkYM