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Unread 28-05-2012, 16:59
Alexa Stott's Avatar
Alexa Stott Alexa Stott is offline
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Re: Getting the message out via viral video

Quote:
Originally Posted by ttldomination View Post
Dumb down the message we initially send.

This isn't even a joke. Dumb down the initial message, make it more attractive, get more people involved, and then once they get into the program, they'll get the whole message.

- Sunny G.
This.

They (*cough*Dean Kamen*cough*) also have to be careful about the "We're better than athletes/artists/writers/celebrities/etc." that sometimes comes across. They've done slightly better recently with the KAJ and will.i.am, but I think there is still a mixed message getting sent out about the way FIRST views those people and professions.

They also need to really work on cutting out all the silly fluff from competitions, particularly during the opening and closing ceremonies and the unnecessary breaks between matches. I appreciate that FIRST tries to bring in speakers and such, but it ends up seeming like a waste. When I invite a non-FIRSTer to an event, I tell them not to show up until I know there will actually be matches happening. As for all the silly dance breaks, I get there has to be a cool down period during eliminations when teams are playing more frequently, but I don't get why it happens during qualifications so much. Why is being ahead of schedule such a bad thing? This relates to promoting FIRST in that the experience portrayed in videos is very different than actual competitions. All the promo videos show them as being intense, action-packed events. The actual thing ends up being maybe 20% good matches (most of which come on Saturday afternoons), 40% boring matches, and 20% boring speeches and 20% kids acting like fools.
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