[Astrokid248]

Originally Posted by rsisk

Have your team's trailer stolen. Here is a sample of the coverage we received

In all seriousness, the coverage is from the content of the story plus a well written press release. You really need both to get the coverage. The secret with news coverage is this; reporting staff have been reduced or eliminated, so you have to deliver the story to the media with a well written news release and pictures that can be used by the media.

I've quoted the press release below as well...

Facebook - 252 shares
CBS: http://losangeles.cbslocal.com/2012/...h-parking-lot/
ABC
KNX 1070 Radio
Press-Enterprise (Riverside) http://www.google.com/url?sa=t&rct=j...pIAsQ3yvz g7A
Valley News (Fallbrook): http://www.myvalleynews.com/story/64873/
The Californian (San Diego): http://www.nctimes.com/news/local/sw...true&cid=print
LA Times: http://latimesblogs.latimes.com/lano...riverside.html
The Denver Post: http://www.denverpost.com/breakingne...shoots-baskets
Foregone Dinner: http://foregone-dinner.blogspot.com/...olen-from.html
Chiefdelphi: http://www.chiefdelphi.com/forums/sh...d.php?t=107113
Judith Tavarez blog: Print - Hoops-Shooting Robot Stolen From Riverside Church Parking Lot - Judithtavarez6's blog
The Real First Life: http://therealfirstlife.tumblr.com/p...len-last-night
Inland SoCal: http://inlandsocal.com/content/river...trailer-stolen
FIRST I AM: http://first-ers.tumblr.com/
Camping blog: http://camping.roxy-publishing.com/b...ot-inside.html
Teach Hub: http://www.teachhub.com/hoops-playin...rside-students
Sacramento Bee: http://www.sacbee.com/2012/06/29/459...at-shoots.html
Simply Busy blog: http://simplybusy.tumblr.com/
Pelican Parts blog: http://forums.pelicanparts.com/off-t...n-trailer.html
The Legend of St Jimmy blog: http://thelegendofstjimmy.tumblr.com/
Computing Unplugged: http://www.computingunplugged.com/ne.../00061703.html

I honestly don't know whether to laugh or cry about this. It's pretty sad that negative media is the only thing that sells; it's hilatiously awesome that you spun it for PR.