[Jim Zondag]

The Killer Bees have made Gender Diversity a key goal for several years, and we work hard to market our program to girls. This has worked very well, and in recent years, we have had a greater and great number of young women trying out for our team. We are in the midst of 2012-2013 recruitment right now, but it is possible that in the coming year that we may have more girls than boys on our team for the first time ever in our 18 year history.

As with 'selling' anything, this is all about marketing strategy, and presenting the right message to the target audience. Having female leaders, both student and adult is a key first step.