[JesseK]

Ed Barker nailed it! That's what we did in DC for 2009 and it worked. Follow up the support with competition-day support and you're golden.

Longer-term, find companies that are willing to invest employee time into the 20 teams. Setup recruitment demonstrations at manufacturing plants and software/design tech firms. Make sure the lead of each team knows that the most important thing to remember about the first year is to make it to the second year (and have some fun).