[KelliV]

From the 2012 manual this is the description of the award:
"This award celebrates attractiveness in engineering and outstanding visual aesthetic integration from the machine to the team appearance."

Imagery is something that is so integrated into your team that it would be impossible to think of your team without it. The team image has to stick out in a way that makes an impression on the judges. Almost every team out there can put on matching shirts, then paint their robot... what will you guys do differently? Do you adopt a team theme song or cheer and sing it every time you are at a match? Do you build a team mascot costume? Think outside of the box.

If you want good examples take a look at some teams that are really well known, they are well known for a reason. I think 1902 has some of the best imagery. Waldo's is also good, as is 359, and MOE.