When ever you see even a small part, it needs to pop "Oh that's xxx" Look at Carol's avatar. Just a glance, and you go "Hey, it is a Moe member!" (Note, sometimes it's not, like the lady with the very nice Coach handbag in a shade close to "Moe Green" that was on the elevator at work, she didn't appreciate it.
It's branding, from robot wheels to safety glasses. Keep it simple to identify, simple to match in people's brain (Moe green, Rolling Thunder red cammo, etc) and put it out there as much as possible.