Hi, 1902 has won the imagery award a few times and the main thing we focus on, and tell others, is that your whole team should present a consistent and relevant theme. For instance the Exploding Bacon brand has a few things going for it right off the bat (cute logo, relation to a popular food item, fun cheer) and we basically set our image up around the pig, bacon, and explosion themes.
If you're interested we have done a workshop about FIRST marketing and branding for the past two years at the Championship event and have recently posted a video and slideshow from it online. (Check it out at our
Facebook page) It's about 30 minutes long and if you have any questions let us know, we'd be glad to help out.