[Garret]

On our team we have essentially 2 names. Our name that we use with sponsors is Hart District Robotics or Hart Robotics (though there is now a separate Hart High School team). However our name for the past decade has been Harburn Robotics and that's what we use when we are at competitions, logo, and team spirit stuff. We generally try to limit the use of Hartburn to being purely a nickname just because its much harder to seriously market to sponsors.

In my opinion the team name is the first part of the team's marketing/sales pitch to sponsors. When I say this though, it really is only the case for teams who are starting up. However in my experience sponsors will more likely sponsor a team that serves an entire community (in my case our community has around a dozen high schools) than just a single school team. In that sense if you can somehow associate your team name with your region, school district, city, or something of that source, it could go a long way towards getting sponsors to take you seriously from the first impression. In particular in places that have very few teams it gives the impression that you serve a larger area and thus larger population, which would make it easier for a sponsor to justify funding the team with larger sums of money.

This is just my 2 cents about naming teams.