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Don't look at the game as a single match, it isn't. Look at the game as a series of matches where the outcome of one impacts all the rest that follow and the only thing that really matters is the average score.
If you institute a policy of cooperating with the opposing the alliance than if you win you'll get an excellent score (say 75-74), if you tie you'll get a good score and if you lose you'll get an above-average losing score. You may lose occasionally and you may score less with a tie than if you had won outright, but teams will learn to respect you and play coopertively with you and your overall average score will go up.
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