Quote:
Originally Posted by jwallace15
I like your logo. But if you'd ever need to redesign it, I'd try to create a logo that is solid around the outside instead of faded... Because if you ever need to change the background colour, it would take time to change the outside colour because you'd need to change the colour of all the different shades around the outside of it. A fade to white has different colours than a fade to green. Don't believe me? Look at the picture below. I tried to change our logo from a white background to a green one. Notice the white shading around it? You'd need to either make all those white spots green, or completely redo all your shading.
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And that's why we only use the shaded logo sparingly, like on our website, and even then it's in vector format and assisted by our Photoshop ninja to make it look good. We have a simpler blue/white or orange/white that we use for most applications.
And a note as to the importance of the vector format: last year we bought graphics for our trailer. We tried to put our small logo on the front side of the trailer, and blowing it up made it so wiggly that we had to take it off and get it vectorized, before buying a new graphic.