Before we criticize the digital media award(DMA) too much...
A) The manual explicitly states that the digital media award judging panel is "TBD", which means they are still planning out the award. They could change this in the (near) future.
B) My take on the DMA is that it is open to all teams regardless of weather they are attending champs or not.
6.8.2 Judging Criteria
Quote:
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At the 2013 Championship, the winner of the Digital Media Award will be announced at the awards ceremony.
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This only says that the winner will be announced at the CMP, this(IMO) would mean that all teams that submit have an opportunity to win regardless of CMP status. This is similar to the Autodesk visualization award, where you did not need to win the regional to be eligible for the national award. The difference being of course that more teams were recognized for their efforts.
I agree with JVN in that this will not alter teams motivation for creating rich digital media.