[AcesJames]

Not sure if anyone has mentioned it yet, and I don't usually muddle over game hints, but I'll give this one a shot.

The picture is held up with push pins.
The lyrics read Never gonna give you up. Never gonna let you down.

In 2002, Zone Zeal, alliances played a tug of war with movable goals, pushing them across the field and battling for them with grippers, as if to never give them up.

The lyrics also work in another regard, in that if 2013 was a rehash of 2002, we wouldn't be giving up on the original game.