From Frank's blog post on 25 October 2012:
Quote:
Early FIRST Choice and Virtual Kit orders are only available to 2013 FRC Teams that have registered and paid. Team specific access codes will be made live available in the team’s TIMS account on December 10. If a team registers and/or pays after this date, the codes will become live in the team’s TIMS account once payment is confirmed.
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Emphasis mine.
Cutting it a little close, but I guess it's an example of "just in time delivery"