This is a great way to utilize social media and open up networking within the FIRST community!
Besides the networking aspect of this, it would be an interesting team project if you were able to capture some of the data, analyze it, and see if there is any interesting information that could be put into a white paper.
Here are some fun programs to check out:
http://hootsuite.com/features/custom-analytics
http://www.hashtracking.com/ (in Closed Beta, but something to look at)
I'll make sure my #BFFteams are there, and then some #networkwithALLtheroboticsteams