I agree with 3941, it's all about how you tell your story. Put a lot of effort into your essay, emphasizing community outreach, team structure/communication, and relationships with sponsors and such. Try to let the judges know what about your team is special. Videos are nice, but not necessary to win RAS or Rookie Inspiration (we didn't have one and we won RAS at MAR Championships and Rookie Inspiration at CMP).
Our paper is
here.