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Re: How does your team maintain a distinct brand?
Our team has also struggled with branding, while most of the designs were students driven the design elements had lost their focus over the years. So this fall we reached out to a local marketing company and they were kind enough to come in and go over all of our existing documentation and make suggestions as to what was good and what wasn't. The students really responded and have spent the last few months working to overhaul all of our branding, the first suggestion that was made was decide on fonts/colors and above all else be consistent in their usage.
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Dave Button
Physics and Mathematics Teacher
Wakefield School
The Plains, VA
“Simplify and add lightness.”
― Colin Chapman, Team Lotus
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