Innovative methods to spread FIRST's message might include something like starting a dozen or so rookie teams and organizing the first FRC regional in western Canada.
It's along the lines of what are you doing to get more people to know about FIRST.
Team communication methods and results tends to be more "internally focussed"... how does your team communicate within the team, mentor, sponsor group. How do you organize your meetings and communications and how has that impacted your team's development.
Jason