"Creating a Chairman's submission" isn't about trying to win an award. It's about purposeful documentation of your program that will help you maintain proper focus on the ideals that drive the program and will help you plan for growth, provide PR materials to communicate the program to the community, and so much more.
If you just focus on it that way, maybe a few years down the road you win that blue banner ... or maybe you don't.
Without this type of focus, how are we supposed to change the culture for the better?
(I'll get off the soapbox now, just search for my name and the word "chairman's" here and I promise you'll find wayyyyy too much to read on the topic 
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