The problem with websites is that they are too general.
You can just do too darn much with a website. Unless someone wants to lay down the law and say "We are looking for websites that effectively explain FIRST and blah blah blah" it is almost impossible (IMO) to have unbiased reviews. The website award could really be a Photoshop award, or a Most-Active-Forum award, or a "Look-Ma!-I-Got-Billions-of-Features" award.
I don't mean this as to point at any person in particular (just to fend off flames or annoyance from the masses.

)
So that brings us back to the original question... what does FIRST want us to do? IMO the current system sounds very arbitrary. A bunch of student "webmasters" (what defines a webmaster?) goes around and assigns sites some grade. Whoopee. IMHO, that is just silly. Who decides what is worth how much, how can we assign equal, impartial scores across the board?
So I guess my main concern is what exactly is this award supposed to be? I know the animation award is to create an effective advert for FIRST, but what are the websites? There are far too many unknowns to objectively and fairly evaluate student's work, and too much room for deviance under current guidelines to say what a team's "work" is (for instance, does the ChiefDelphi forum really count as the teams? Remember, they aren't the only ones posting).
Lalalala. /me ends semi-long ramble.