[jvriezen]

All good answers so far, but one aspect I don't think has been discussed. Who is your audience? A middle schooler who might think of joining a team in a year or two? Someone younger than that? A potential sponsor? A parent of potential team members? A parent of a current team member? A 'techie' student, a 'non-techie' student, etc..

In general, for the younger crowd, you focus on the game and the excitement (music, dancing, etc.) For the older crowd you put additional focus on the less visible aspects, like simulating a real world situation, scholarship opportunities, spreading the message into the community, etc.