[jvriezen]

Originally Posted by ReaperGoat

As far as video goes, a press release is often intended to be printed out by the newspaper, TV station, radio station, etc. They'll often like to see attachments, video, and links with the email that you send them! In the future (probably in time for next season, if not the last few off-season events of the year) you'll be able to attach videos and pictures, and send the press release right from the pop-up window. For now, I would recommend putting/attaching them to the email that you paste into!

Depending upon the technology used, the only thing that you can pretty much guarantee will survive as the release is circulated is the actual text body (that you are generating). If some curmudgeon editor insists that his assistant print out all the releases for his review, and he can't type a tiny URL from the text into his PC, he may never see the video. The more channels by which someone can see the media you want them to see, the better off you are.