[JohnFogarty]

Now I'm probably weening on the side that my knowledge is limited but I'm going to go with this assumption.

FIRST is still far too localized/small for you to go into any mall/airport/crowded place and see FIRST shirts on a regular or even seldom basis. Think of it this way if FIRST has 800,000 participants in the US that's 800,000:314,000,000

The odds aren't in your favor to ever really see FIRST in public places.
Now obviously those odds are terribly inaccurate because if there's no FIRST presence in the city you're in then there is 0 chance you'll ever see anyone.

Like Dean said. Our problem is no one really knows who we are and you are just stating an excellent example of that truth.

The idea I have in my head more often times than not is how do we solve this problem. Having the support of international superstars is one thing, but until we have a YouTube video with over 10,000,000 views I don't believe people will know we exist. Just remember...Justin Beiber a sensation with just based off of his twitter following is 41 Million strong.....started on YouTube.