What we really need is to put all the fluff about its not just about the robots and this is inspiring kids to go on to do great things, and just show off robots built by high schoolers doing what robots do. (I'm not saying that the other stuff is unimportant, I'm saying that its not what is going to catch the interest of the public). Get some video of robots doing stuff that is exciting (some things that come to mind are 4334 pushing 148 across the field at 2012 IRI,
987 toppling a robot, the 254 climb in the svr finals where they mess up and are hanging by 1 arm, etc). This is our best shot at creating a viral video.