I found some pretty cool season highlight videos from a while ago (05/06), where there was a compilation of all the best moments like incredible scoring, weird and cool robot designs, the most exciting/high scoring matches, robots falling and breaking, and other really cool stuff edited together with awesome music. Through resources like TBA and soap, we have so much awesome video (254's climb, 71 in 2001, 111 in 2004 with their neat drive, 1114 in 2008 with their awesome accuracy/consistency, 469 in 2010, and the best FIRST Robotics video of all time 190's epic move in 04
http://www.youtube.com/watch?v=Q5nnGGRi-94). These videos would make a really really cool commercial for FIRST if it was put together nicely.