[Orion.DeYoe]

This is a great thread! I have been thinking about the same type of thing recently. How do we tell people about FIRST not only to get more students to join teams but also to build up a following and an interest in the competition?
I agree wholeheartedly with the people who have said that it needs to be easily understandable (and generally searchable) and very cool to watch.
FIRST has made many videos that try to promote the program. The one with Morgan Freeman was very good. However I'm ALWAYS disappointed that they don't show ROBOTS! The robots are extremely powerful and amazing! A good FIRST promotional video needs to have a good voice-over and great music, but the visual portion of the video needs to be taken up solely by robots from a variety of teams doing amazing things. Everyone keeps mentioning 254's climb. That would be great! People do need to be careful when editing these videos not to make them boring. A video of 254 climbing is actually going to be boring to people who watch it without knowing exactly what's going on (I've had that happen when I show it to people). The shots of robots need to be only a couple seconds long and they need to show the robot DOING SOMETHING, not just driving around or getting knocked over.