This is one of those times where at first it seems like a good idea and I know for fact it would be a fun idea. However when you look at it from a clear Marketing/PR perspective, this isn't something we want out there representing us as a community.
The more professionally done videos such as the Morgan Freeman video, or this year's
championship wrap video**, do a much better and clearer job of defining who we are, and conveys everything FIRST embodies in a fantastic way. While doing a video like this would get FIRST some publicity and exposure, you want to put your efforts and resources towards getting exposure that says a lot about the program, get's the word out broadly, and makes it stick in people's minds.
As anyone with a background in Marketing or PR knows, there's a lot of "noise" out there, especially in today's online digital world. When producing content, you want your best effort to make sure it will rise above the noise.
To be honest, I feel like another typical viral type video that's been already done, simply won't rise above the noise.
**On a side note: I just want to say how much I love this video and the way it was produced. Not only is it fantastic quality, but without any words, it show the ideas, feelings and energy the 2013 Championship had. Plus I am a huge fan of the music!