[Petzer]

That's strange... It wasn't totally mandatory, also there weren't any publicly known awards or incentives for submitting one. If either two were in place the turnout would've been much higher probably, the way I see it. That being said, I was shocked that only a very small number of teams submitted one. Many teams already have had plenty of video experience with Chairman's submissions and more.
What I noticed, apart from actually completing the "assignment", I'm assuming not many knew about it. Nobody really knew what it was or knew about it on my own team until I informed the rest of our leadership about making the video.