I can't speak 100% for why the video wasn't accomplished on 1071. I know we had discussions about it back in the spring, and we said we we're going to do it. However I know myself (PR leader at the time) and my PR mentor, along with many others in the PR sub-team got wrapped up in planning for our off-season event, and it got pushed to the way side. Summer is always hard for the team to accomplish things so that didn't happen. As for this fall, with over 50% of our 2013 membership now at college, the team was busy training new membership and it couldn't be accomplished.
With that said, most of the reasons 1071 didn't get it done was reasons specfic to our situation. However there are some things I recomend FIRST could change to hopefully increase participation.
- Increase the maxium length of the video to 5 minutes.
- Extend the Deadline to at least kick-off of the next year.
- Provide an example video or two.
- As it has been already said, a little more promotion on FIRST's part would help as well.
With that said, even with these and other changes suggested, sometimes teams just won't be able to make it happen. Thats okay, every team needs to focus on what it considers a priority based on it's own needs and situation in the moment.