Yes. However, Parallax is still a small company and there are many product manufacturers who use their products.
If demand increases and the supply remains constant, there is a shortage and the price goes up.
If the demand decreases and the supply remains constant, there is an abundance and the price goes down
If the demand remains unchanged and the supply increases, the price goes down. Ceteris Paribus.

Some economics review for me. I think it is the supply-demand curve which would give us the price after heavy load. Also, after the kickoff, many teams won't need another for a while, creating an abundance and reducing the price.
We could expect to pay $11 per chip instead of 12!
