[Joe Ross]

Right now, Robot in 3 Days is a powerful marketing tool to showcase the rapid prototyping products made by iR3 Creative Engineering and the other sponsors. With the robot done in 3 days, teams can see all the cool products used, and still have time to purchase them and use them to prototype their robot this year. If a delayed release was done, teams wouldn't have chance to design those products into the current year's robot.