Quote:
Originally Posted by Kevin Sevcik
Finally, I think you guys are misinterpreting that statement. Try understanding it like this: "launch this year's madness. We're always trying to come up with new ways to keep things fresh and push the boundaries, so we're doing things a bit differently this year, making changes to all parts of the season from kickoff to championship". That sense of the statement has the dual advantages of being true and also not insane.
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That makes a ton of sense, and I am doubting that my original theory has any validity. However, I don't get how they added anything this year at all. I have seen nothing particularly new, format wise, this year that would justify that statement