[riftware]

This works for me:
Putting this line into the FRC DS Data Storage.ini works for me - I have to switch to Java then back to default to launch it. Also it takes a second for it to show up.

DashboardCmdLine = "C:\\apps\\jdk1.7.0_51\\bin\\java.exe -jar c:\\SFX\\sfx.jar"

Things to know:
1: I installed java to the directory above so modify accordingly
2: I copied sfx.jar and plugins to a new directory called SFX right off the root of the C: drive.