Okay, taking into consideration what you guys have suggested, I've gone ahead and created a FB event so a bit of advertising can be done.
I think we should plan to "officially" start the storm at 9:30am (EDT/Wash DC time) on Friday, March 21. That allows for about a week to get the word out there to as many FIRST-ers as possible. The twitterstorm will continue on throughout that competition weekend.
Here's the link for the event.
https://www.facebook.com/events/5974...ng&sour ce=49