"What area could the team focus on for improvement?
Focus on identifying, capturing and serving a target market(s) to share your team's competencies...i.e. charity interaction, new team mentoring, risk management, systems engineering approach"
It would be hard to think of many teams that "focus more on identifying, capturing and serving a target market(s) to share your team's competencies...i.e. charity interaction, new team mentoring, risk management, systems engineering approach" than Spectrum!
The things that Spectrum already does probably has greater and more lasting effects than sending tweets at events.