Funny how many people mentioned that sponsors should not be mentioned. Something that I noticed was that Canadian teams almost always mention their sponsors in alliance selections. Looking back at Waterloo 2012 selections (
https://www.youtube.com/watch?v=G4CkGuJaEQU), 14 out of the first 17 teams invited to an alliance mentioned their sponsors. One of the declines was an American team while another was a rookie team. I stopped counting after the 1st round was over.
Must be a Canadian thing...