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Originally Posted by E Dawg
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I wouldn't say that this was at the expense of the core goals of FIRST. Maybe because (like you said) there is a push in FIRST at improving representation of minorities and women, this is an attempt to show that STEM roles are friendly to girls who are into things like makeup, since it may seem to those girls that they are pushed away for being too "feminine".
tl;dr FIRST is trying to bring people in, not drive people out.
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I like this explanation, being the more charitable and less cynical one. The promo video and the whole thing do seem to be quite at odds with what we're used to seeing in FIRST, but it may be a good angle to show "girly" girls that they can be part FIRST and STEM too.