Obviously, as a guy my opinion on this topic doesn't have much impact...
That said, one of my students, Madeleine, won Dean's List this year and had a chance to meet and talk with Lynn Tilton. From what she told me, she came away from it incredibly inspired. Having such a great role model involved in FIRST - a strong, confident female who has been incredibly successful in a high-powered world typically dominated by males - can only help us. Madeleine isn't really a girl to go giddy over makeup or makeovers, and I'm sure if given the choice she would rather of had one of the other companies Lynn owns present (especially if it involved seeing the guts of a helicopter or car). I hope Madeleine gets on here and posts her thoughts, after having a chance to decompress from the weekend
IMO, we need to do everything we can to pull in more girls. While giving robotics girls a makeover might be interpreted as giving the wrong message, how awesome would it be if we could get some info about FIRST distributed with makeup? Imagine a girl going into a beauty salon before a dance her freshman year and reading a pamphlet for FIRST... Could that be a good way to reach someone we normally wouldn't reach? I don't know if there are any plans for further cooperation with the companies, but this would be one possible example of how these companies could help us spread our message.