[Steven Donow]

inb4thegame*


But in all seriousness, I didn't have much of a problem with "Make It Loud" until Champs. Some of the performances as part of the "make it loud" campaign just seemed awkward, even via webcast. I'd imagine it was more awkward in person.

"Make It Loud" also seems somewhat misguided at this point-I love it as a rally cry for spreading the word of FIRST, but what is the point of it? Get celebrities mentioning FIRST? Get 'non-traditional' companies involved in FIRST? Tweet #MakeItLoud? It's a great phrase, but to me it just needs some direction.


*for the record I like this game