I definitely think the business aspect is overlooked. The past years our team has neglected the business aspect and this year we really buckled down on it. I'd say now that it's the strongest part of our program. It greatly benefits the team and keeps everyone occupied. Keeping the team visible in the community ends up benefiting all local teams in the end.
Also, shameless plug: if you're in the area, we're hosting a business summit in east Tennessee because we've been aware of this being overlooked for some time.
Check out our thread.