Personally, I really liked not having an endgame. I loved that everybody was playing the same game for the entire match, and that I didn't have to worry about playing with a team that had designed specifically for endgame without a particular plan for the other 75% of the match. I think it was easier to explain to spectators, and easier for them to understand as there wasn't a complete shift in game play at the end of each match. I also think it benefited teams that aren't strong in the strategy department as it was harder to make a poor strategic decision back in week 1 of build that would end up inhibiting their ability to be an effective alliance member for the entire season. No endgame was also an effective way to manage issues with balancing scoring between main game play and endgame
