[ebarker]

Originally Posted by sammyjalex

Let's bring up what might be a sore subject.

A number of studies http://advances.asee.org/wp-content/...ssue02-p11.pdf

I don't quiet see why this is a sore point ? Social relevance is a huge positive factor, well supported by studies. Trying to get the public to under stand the relevance to engineering is a big factor in recruitment and retention of students, especially girls.