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Originally Posted by Citrus Dad
I agree with this sentiment. I think one potential growth path is to get school administrators to buy into the FIRST program as being consistent with their core educational mission. At least in California, they give it lip service, but little actual support for most teams. Michigan appears to be further along this path. Why not try to make FIRST as popular at football? It certainly is more relevant to today's world.
And I agree that FIRST needs to reach out through the pop culture. That might be done better outside of the competition venue, e.g., will.i.am releasing a video using FRC footage backed by his song.
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While getting too deep into the subject would derail the thread, I do think the teams and local organizations should be prioritizing making FIRST more mainstream now that it has been made viable in locations both predictable (Michigan, California, New England) and somewhat surprising (Minnesota, Oregon). Think of your team's operating budget without any registration fees. That is a reality in Michigan. Now think of that happening not just for you, but every other team in the states and beyond. Without having to worry about having enough money jsut to show up anymore, teams can really get to work on far more noble and exciting causes with the same amount of money available.