[Moon2020]

It's not what you say, it's how you say it. We have to appeal to a female student's passion to care/want to help and show her how her personal skills add to making the world a better place for everyone. (As a female engineer, I am personally driven by and strive for positive impact; it is what motivates me and satisfies me as an engineer.)

While the other parts of FRC are also important, I personally want to see more of the female FRC students with their hands on the create/design/build of the robot.

Yes, there is something to be said to what sammyjalex posted: I was just in a meeting yesterday where software was being discussed as the first topic, and there were about ten women in the room. The second meeting topic was a technical design, and there were only three women in the room - me being the only technical woman of the three who had been a member of the design team (there were three other women involved with the design, but they were not at the meeting). The other two women in the room were admin assistants.